PERFORM and Lega Serie A extend partnership to distribute match content online
Renewed distribution partnership between PERFORM and Lega Serie A will provide online fans with official free-to-view highlights and news from Italy's leading club football competition
Thursday 8th November 2012, Milan - Digital sports media group PERFORM has today confirmed a three year deal with Lega Serie A to distribute the official Serie A TIM channel across digital platforms.
The deal covers the distribution of official Lega Serie A match content through ePlayer, PERFORM's market leading sports VOD broadcast platform that is embedded into the sites of major Italian newspapers and means online fans can continue to follow the best news and action from Serie A TIM.
This deal also includes, for the first time, the launch of an official Lega Serie A YouTube channel (www.youtube.com/legaseriea), which will host the highlights of all the matches and a series of special clips dedicated to the best goals and action, all via the world's leading video sharing community.
Maurizio Beretta, Presidente della Lega Serie A, commented: "We are excited to renew this partnership with PERFORM and welcome YouTube as a distribution partner. Italian football fans are spending more time consuming content online and this partnership ensures that fans can catch up with all the best match action and news on the official Lega Serie A channel."
Jacopo Tonoli MD Southern Europe, PERFORM added: "Lega Serie A is one of the best leagues in the world and it is great to continue our partnership with Lega Serie A to ensure their official channel reaches as many connected fans as possible."
"We're delighted that Serie A TIM highlights are now also available on YouTube through a partnership with Lega Serie A and PERFORM. This is a further step, following the partnership we signed over the years with some Italian football clubs to develop their official channels. This agreement will allow fans to access official content on YouTube and at the same time, will provide Lega Serie A with a useful tool to manage the distribution of their content online." says Stephen Nuttall, Senior Director Sports, YouTube EMEA.