News signs RIM as official marketing partner in Africa and the Middle East

Research in Motion (RIM) to promote products on sites in the Middle East and Africa

19th November 2012, London -, the world's largest football website owned by sports media group PERFORM, has today announced that Research In Motion (RIM), the maker of BlackBerry® smartphones and BlackBerry® PlayBook™ tablets, will be promoting the company's products across the web and mobile sites in the Middle East and Africa (MEA).

The sites reach over 14 million football fans across the MEA region, including specific local editions for the Nigerian, Ghanaian and Kenyan markets, as well as an Arabic edition for the Middle East and North Africa. The deal will cover the Nigerian, Ghanaian, Kenyan, Egyptian, South African, Qatar, UAE and Jordanian markets, in the first pan-regional marketing partnership for in these territories.

To accompany high visibility advertising placements, will also develop an exclusive BlackBerry mobile micro-site providing direct access to 9.6 million mobile users which the editorial team will write exclusive articles for. will also be working with RIM to develop localised promotions and competitions in each market.

Daryn Wober, Managing Director, Global Business Development, PERFORM added: "This is a very exciting development in the evolution of as both a global and a local platform. Our ambition has always been to provide our users with the best and most relevant football content which in turn will provide RIM with an opportunity to reach an engaged local audience." is owned and powered by digital sports media business PERFORM and in July 2012, reached 29m unique users (Google Analytics) around the world.